Cultiply: building a stronger
LinkedIn company page strategy
We supported Cultiply in structuring its LinkedIn communication strategy and building a consistent editorial direction to showcase its expertise in fermentation and bioprocessing to B2B clients through its company page.
Industry
Bioprocessing and fermentation
Mission
LinkedIn company page strategy
Target audience
B2B clients, partners, decision-makers
Duration
6 months
Challenge
Cultiply, a young CDMO backed by 20 years of combined expertise, needed to strengthen its LinkedIn presence and structure its communication to better highlight its unique smart fermentation approach for B2B clients and partners.
Our work
We worked with Cultiply to clarify its positioning, structure the LinkedIn strategy for its company page, build a consistent editorial direction, and develop educational content showcasing its expertise in bioprocessing.
Outcome
A significant increase in LinkedIn visibility, a stronger understanding of Cultiply's expertise among B2B decision-makers, and a stronger positioning as a trusted fermentation partner through a structured and consistent company page.
Cultiply is a CDMO with strong senior expertise, built on more than 20 years of experience in applied microbiology, bioprocessing, and fermentation. The company offered a comprehensive and distinctive approach to smart fermentation, but that expertise was not visible enough to B2B clients. Its messaging did not clearly communicate the value of its 360° approach covering microbiology, upstream, downstream, and bioreactor design. Cultiply needed to structure both its communication and its LinkedIn presence to better support its positioning with partners and decision-makers.
- Build an effective and consistent LinkedIn strategy
- Clarify Cultiply's unique positioning in smart fermentation
- Create an editorial direction that highlights its expertise in microbiology and bioprocessing
- Develop educational content for B2B clients and partners
- Increase visibility and credibility with decision-makers
Strategic understanding
Through a targeted questionnaire and an in-depth discussion, we developed a clear understanding of the company, its goals, its audiences, and its unique expertise in smart fermentation.
Editorial structuring
We built the strategic foundations of the LinkedIn communication for the company page, with a consistent editorial direction centered on expertise in applied microbiology, upstream, downstream, and bioreactor design.
Creation and optimization
We developed educational and technical content for the company page, supported by consistent branding and LinkedIn optimization. Each piece of content was designed to serve a clear purpose and reach B2B decision-makers.
Results
"Bloom Your Biotech's work with Cultiply has been exceptional. From the very beginning, they understood our business and our needs, and adapted to them to create a solid and consistent communication plan. We have significantly improved the way we communicate and the quality of our content. I recommend their services without any hesitation."
Javier Viña
CEO, Cultiply
This project shows how a young agency with senior expertise can strengthen its B2B visibility through a structured LinkedIn strategy and consistent communication. In biotech, credibility depends on clear positioning, high-quality educational content, and consistency over time. Cultiply was able to position itself as a trusted smart fermentation partner by clearly explaining the value of its 360° approach.
Do you want to better showcase your scientific expertise?
Clear positioning, a consistent editorial direction, and content tailored to your B2B audience for communication that is both credible and effective.